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For millions of Africans, football is more than just a sport, it is a moment of celebration and an expression of collective joy. Our activation program—Football Together—offers a different perspective on football, one that goes beyond the sport as a competition and celebrates the rich diversity of African football. 

The program brings the real-world excitement of the football stadium into the digital realm—through a website and on social media—using the universal expressions of music and dance to entertain fans across Africa and around the world. As part of the program, we've decided to create a Football Together anthem, to celebrate the continent's lively passion for football.